Our Story

Keith McDonnell and Dean Riebeling, owners of Botanicals Design Studio, have been designing beautiful florals and events together for over 29 years. Their collaboration began as enthusiastic employees of Botanicals on the Park, the store that revolutionized floral design in St. Louis starting in 1987.

From the beginning, Keith and Dean embodied the creative spirit necessary for prosperity in the ever-changing floral industry. They shared the belief that focused care and attention to customers’ needs is the key to successfully designing the perfect arrangements. These qualities, combined with their talent and natural exuberance in the planning process, helped propel Botanicals to unparalleled levels of recognition in the St. Louis area.

Through the years, Botanicals on the Park grew, expanding extensively into gift lines and home decor. While the owner focused on this side of the business, Keith and Dean continued to lead the floral department of Botanicals on the Park to increasing levels of success.

In July of 2006, Keith and Dean opened Botanicals Design Studio, their own floral company, after the owner of Botanicals on the Park decided to close his business. Their new company focuses strictly on floral design and a select group of associated products.

Keith and Dean’s company burst onto the scene with immediate success due to their well-established reputation, continued attention to trends and development of new ideas. They completely redesigned their facility and assembled a gifted design staff of long-time associates to satisfy increasing demand.

Botanicals Design Studio continues to serve a loyal and growing clientele throughout the entire St. Louis area. Distinguished clients like The Ritz Carlton, The Director of The Missouri Botanical Garden, The St. Louis Symphony and The Missouri Historical Society regularly rely on Botanicals to surpass the high standards of style and service expected by their clients.

Keith and Dean can often be seen “on the road” throughout the St. Louis area. They are regularly invited to perform their lively demonstrations on design and entertaining at prestigious events including The St. Louis Art Museum’s Art in Bloom, Members Day at The Missouri Botanical Garden and The Martha Stewart product launch at Macy’s.

Botanicals Design Studio remains at the forefront of innovative floral design in St. Louis. Keith and Dean’s long history of exceptional floral arrangements and enthusiastic personal service has solidified their position among the best in the floral industry. Along with the rest of their extraordinary design team, Botanicals Design Studio continues to advance in the areas of floral gifts for all occasions, weddings and celebrations of all kinds, corporate functions and events, permanent florals for the home and office, and seasonal holiday decor.